At the core of the DECONSTRUCTED project was the presentation of a limited edition selection of Pringle's most renowned fashion pieces, a tribute to the brand's storied history.

Elevating engagement, we pioneered an interactive online customization tool that empowered individuals to craft their personalized cardigan or twinset, allowing them to become part of the creative process. Complementing this, we meticulously conceptualized exclusive retail installations, offering an enhanced shopping journey that vividly showcased 200 years of fashion innovation.

To accentuate this distinctive collection, we forged collaborations with prominent figures like Tilda Swinton, Manolo Blahnik, Nick Wooster, Caroline Issa, and many more. This confluence of creativity, innovation, and partnership encapsulated Pringle's evolution while inviting individuals to not only witness but also participate in its compelling narrative.